Vessul recommends a 12-month Field Sales Collateral Program. We build a design system that turns each section of Tartan's sales playbook into a polished, on-brand one-pager, ready when your team needs it, not months later. It's reserved capacity, built once and used all year, so the playbook never has to wait its turn again.
About 25 people across your delivered fuel, DEF, and rack teams sell today through relationships and memory, backed by one broad one-sheet. Where that falls short, reps have started making their own materials, and they don't reflect the brand you've built. The playbook fixes the knowledge gap. This program fixes the material gap behind it. Every product gets a piece of collateral that looks like it belongs next to the Checkpoint platform.
Your internal design team spent over six months on a single bifold, not because the work is hard, but because sales collateral always loses to whatever's rotating that week. That bottleneck is structural, and it isn't going away on its own. The playbook itself is a year-long build, so the collateral need arrives in waves, tied to whenever Heather finishes the next piece. This work needs to move on her timeline, not someone else's.
Instead of quoting one-pagers one at a time, we build the system once. A brand-standard template, built from your existing Checkpoint identity, ready to receive new content the moment a playbook module is done. From there, production runs on reserved capacity that turns Heather's drafts into finished, field-ready pieces quickly. When her attention shifts to something like the DEF conference, the capacity holds instead of disappearing into someone else's backlog.
- Brand-standard one-pager template system, built from existing Checkpoint brand assets
- Reserved creative capacity for active deliverables, covering creative direction, design, revisions, and coordination
- Quarterly check-in with Heather to reset priorities
- Optional refresh of any self-made materials already circulating in the field
Outside this scope: video, photography, printing, large campaigns, or extensive copywriting. These are natural next steps as the relationship grows, and we'll scope and price them separately when they come up.
The program unfolds in three phases, paced to how the playbook actually comes together.
This is structured as a single annual partnership, not a menu of options. One clean number to budget against, sized to the value of solving the bottleneck.
- Reserved capacity for multiple active deliverables at a time
- Priority turnaround on drafts and revisions
- Template system build included at the start
- Quarterly check-in with Heather to reset priorities
This reflects what it takes to keep a full year of collateral moving in step with the playbook rollout, without the material ever losing ground to another team's priorities.